Tuesday, June 21, 2005

What's the deal with Web ads?

Today, for the first time ever, I let the New York Times play back an entire ad to me without trying to skip it to get to the article I was trying to read. I was struck by the fact that the ad played out for at least 8 seconds before I was led to my destination page. Does anyone seriously think that a web user would sit around staring at an ad for that long? Or am I just uncommonly impatient?

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